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Up to 40% off everything is LIVE!Details

Use fully customizable shampoo + conditioner (the products that started it all) to reach your unique hair goals. Proven to:

  • Give your hair everything it needs to look and feel its best
  • Deliver hard-working ingredients chosen for your hair type, structure, and moisture level
  • Meet your needs. Select silicone-free, dye-free, or fragrance-free based on your preferences

take the hair quiz

create your unique shampoo & conditioner formula today!

already a customer? retrieve your formula here

8oz, 16oz$29.99 - $79.99
$50 OFF first set

1. build your hair profile

natural hair type your hair type when hair is
untreated or unstyled

hair structure

scalp moisture

2. select up to 5 hair goals

deep condition

Moisturize and deeply condition dry damaged hair from the inside out, restoring hydration lost from heat and/or chemical processing.

Shea Butter + Avocado Oil

fix split ends

Smooth and coat your split ends for a sleek hair surface while building moisture content to minimize future split ends.

Black Oat Seed Extract + Beetroot Extract

hydrate

Restore your hair’s moisture balance, prevent future moisture loss and treat your hair with long-lasting hydration.

Coconut Oil + Aloe Vera

replenish hair

Replenish damaged, nutrient-depleted strands and protect your hair from environmental stressors.

Chestnut Extract + Rice Protein

strengthen

Increase your hair's resilience and elasticity while protecting from breakage.

Horsetail Extract + Evening Primrose Oil

rejuvenate

Revitalize and strengthen your hair to prevent premature aging caused by environmental stressors, heat and chemical styling, and nutrient loss.

Locust Bean Gum + Baobab Seed Extract

color protection

Protect your hair from damaging UV rays, prevent dulling and fading, and enhance your strands for optimum color uptake and retention for lasting, vibrant color.

Palm Fruit Extract + Rice Bran Oil

lengthen

Promote healthy hair growth with increased scalp circulation and follicle stimulation for longer, stronger locks.

Pea Sprout Extract + Blue-Green Algae Extract

thermal protection

Moisturize and condition heat damaged hair while protecting strands from future damage caused by thermal styling.

Grapeseed Oil + Linseed Extract

volumize

Rejuvenate limp, lifeless hair with noticeable volume and cleanse hair free of buildup which may be weighing hair down.

Sweet Almond Extract + Quinoa

anti-frizz

Hydrate and soften hair texture while protecting strands from frizz, static and breakage.

Tamarind Extract + Moroccan Argan Oil

curl definition

Enhance and define your natural curls to achieve smoother texture and improve overall manageability.

Chia Seed + Linseed Extract

nourish roots

Stimulate your hair roots and facilitate the transport of key nutrients to hair bulbs and shafts for healthier, fuller hair.

Blue-Green Algae + Coconut Fruit Extract

shine

Enhance your hair’s natural shine, luster and reflection while improving your overall hair health without weighing hair down.

Acai Oil + Amazonian Babassu Oil

soothe scalp

Moisturize and energize your scalp to relieve discomfort, reduce buildup and help prevent flakes.

Aloe Vera + Salicylic Acid

straighten

Relax and style unruly hair with a biolipid complex that leaves a sheathing film which naturally disciplines hair even in humid conditions.

Sunflower Seed Oil + Passion Fruit Oil

oil control

Stimulate and revitalize your scalp to promote healthy hair growth and prevent excessive oil production.

Rosemary Leaf Extract + Vitamin E

reduce brassiness

Prevent blonde or bleached hair from having unwanted brassy/orange/yellow tones by neutralizing with purple pigments

***Note: This hair goal is very unique in meaning you will receive a deep purple colored shampoo, which is designed primarily for those with bleached blonde hair or blonde highlights***

Yuzu Fruit Extract + Violet Pigments

3. choose your fragrance

fragrance

fragrance strength

4. choose name & color

SHAMPOO COLOR

0123456789

CONDITIONER COLOR

0123456789

*note: Slight variations in color may occur due to your formula’s unique blend of natural ingredients. That means, like you, each bottle is one-of-a-kind!

5. Pick a Product

shampoo + conditioner set

(silicone-free)

Pricing Options

FREE shipping on all orders!

clean, science-backed ingredients

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ingredients

All Function of Beauty products are formulated without sulfates, parabens, phthalates, or gluten, and are always certified vegan and cruelty-free. Our shampoos and conditioners can also be made silicone-free, dye-free, or fragrance-free, based on your preferences. We use more than 60 natural ingredients in our custom formulations to help you achieve your ultimate hair goals.

take the hair quiz
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recommended use

Apply shampoo to wet hair and massage into a lather. Rinse and repeat (if necessary). Follow with enough conditioner to coat your strands evenly from mid-shaft to ends, leaving it on for 1-2 minutes before rinsing it out thoroughly.

design your formula
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great for...

The Function of Beauty shampoo and conditioner is recommended for all hair types as each product is specially formulated to address your unique hair goals and needs.

get started

the people have spoken

got questions?

I’m not sure what my hair profile is - help!

Of course - here are some more in-depth descriptions of each part of the hair quiz:

hair type

  • Straight: Hair strands tend to not have a bend or a curl. Hair Type 1
  • Wavy: Somewhere between straight and curly. Hair Type 2.
  • Curly: Defined curl, S-shape, or loopy pattern. May be prone to frizz. Hair Type 3
  • Coily: Tight curls, spirals, or zig-zag patterns. Sometimes referred to as “kinky” or “textured” hair. Hair Type 4.

hair structure

  • Fine: A single strand is thinner than a sewing thread. If you take a strand of hair between your fingers you don't feel anything.
  • Medium: A single strand is about the thickness of a sewing thread. If you take a strand of hair between your fingers you can feel the hair.
  • Coarse: A single strand is thicker than a sewing thread. If you take a strand of hair between your fingers you can feel a strong, thick strand.

scalp moisture

  • Dry: Your scalp might be dry or flaky. You typically wash every 3-4+ days.
  • Normal: Your scalp is about the same a day after you wash it.
  • Oily: You feel the need to wash your hair daily.

What are the fragrances like?

We like to think we have something for everyone. Our signature fragrances are:
  • nude (p)each: Top Notes: peach nectar, mandarin, lemon zest, jasmine. Reminds us of: cutting up fresh, juicy peaches on a hot summer day
  • (pear)fection: Top Notes: pear, apple, sweet musk, subtle florals. Reminds us of: biting into a juicy pear on a crisp fall day.
  • all (you)calyptus: Top Notes: eucalyptus, mint, lavender, rosemary. Reminds us of: an exhilarating hike through the misty mountain tops
  • strike a (r)ose: Top Notes: Rose, black currant, sandalwood, orange blossom. Reminds us of: A cool, modern rose fragrance with a bit of edge
  • true l(o)vender: Top notes: Lavender, Eucalyptus, Bergamot. Reminds us of: Relaxing in your clean sheets after a hot shower.
  • fragrance-free: A great option for those with sensitivities

Do your products work for all ethnicities?

Absolutely! Every single one of our products is individually filled and formulated based on your unique hair type and hair goals, which means they’ll actually work with your hair, not against it. We also never formulate with sulfates, parabens, phthalates, mineral oils, or gluten, so you can rest assured knowing that all of our products are safe and effective, regardless of your ethnicity or hair type.

How do I choose my hair goals?

You can give your hair care formula an extra boost by choosing up to five of our 18 hair goals:

  • Strengthen: Increase your hair's natural resilience and elasticity, stimulate healthy hair, and help protect your hair from future breakage.
  • Anti-Frizz: Nourish and soften the hair texture for a smoother appearance, while also protecting strands from added frizz, static, and breakage.
  • Color Protection: Protect your hair from damaging UV rays, prevent dulling and fading, and enhance your strands' color retention to promote long-lasting, vibrant color.
  • Curl Definition: Enhance and define your natural curls to achieve a smoother texture and improve their overall health and manageability.
  • Deep Condition: Moisturize and deeply condition your hair from the inside out to help repair damage caused by heat and chemical processing. (*Best for those with wavy/curly, coarse, dry, or damaged hair.)
  • Fix Split-Ends: Smooth, coat, and seal your split ends to create a sleek finish while also helping to prevent new split ends from forming.
  • Hydrate: Restore your hair's natural moisture balance, prevent future moisture loss, and help treat damage with an added dose of long-lasting hydration that won't weigh your hair down.
  • Replenish Hair: Replenish nutrient-depleted strands, reverse damage, and help protect your hair from environmental stressors with a unique blend of high-quality hair ingredients.
  • Shine: Enhance your hair's natural shine and luster, while also improving your overall hair health.
  • Straighten: Relax and tame unruly hair with a biolipid complex that coats each strand in a sheathing film to help naturally discipline hair even in humid conditions.
  • Thermal Protection: Moisturize and condition heat damaged hair while also protecting strands from future damage caused by thermal styling.
  • Volumize: Rejuvenate limp, lifeless strands and remove excess buildup to help inject your hair with added body and lift.
  • Lengthen: A blend of high-quality ingredients, including pea sprout extract and blue-green algae, helps promote scalp circulation and follicle stimulation for stronger, healthier-looking hair.
  • Oil Control: Stimulate and revitalize your scalp to help prevent excessive oil production for healthier-looking hair.
  • Soothe Scalp: Moisturize and energize your scalp to help relieve discomfort, reduce buildup, and prevent dry, itchy flakes.
  • Nourish Roots: Stimulate your hair roots and facilitate the transport of key nutrients to the hair shaft to promote healthier-looking hair.
  • Anti-aging: Revitalize and strengthen your hair to help prevent premature aging caused by environmental stressors, heat and chemical styling, and nutrient loss.
  • Reduce Brassiness: Deep purple pigments neutralize brassy (yellow/orange) tones to help promote brighter, more vibrant looking blonde hair, while also extending the life of your color. (*Note: This is a purple-colored shampoo, which is designed primarily for those with natural blonde, color-treated, bleached, highlighted, or gray hair.)
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