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Mexico: top personal care & grooming brands 2019

Published by Statista Research Department, Jul 2, 2021
Guillete was the leading personal care and grooming brand in Mexico in 2019, with an index score of 49.5. Oral B and Rexona followed in the ranking, with 32.1 points and 29.5 points respectively. That same year, Dove was the leading face and body care brand in Mexico.

Leading personal care and grooming brands in Mexico in 2019 (index score)

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Source

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Release date

September 2020

Region

Mexico

Survey time period

2019

Method of interview

Online survey

Supplementary notes

The BrandIndex is calculated by asking the respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand. The Buzz Rankings chart shows the brands with the highest average Buzz scores between January 1st and December 31st, 2019.
The source does not provide the date of publication. Release date is the date of access.

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