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Latin America: most chosen health & beauty brands 2020

Published by Statista Research Department, Jul 2, 2021
In 2020, Colgate ranked first on the list of most popular health and beauty brand in Latin America, with 780 million Consumer Reach Points (CRP). That same year, Palmolive reached 262 million CRP, which placed it second on the list. Rexona completed the top three for Latin America, with 260 million CRP.
Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.

Leading health and beauty brands in Latin America in 2020 (in million Consumer Reach Points)

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Sources

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Release date

May 2021

Region

LAC

Survey time period

November 2019 to October 2020

Number of respondents

22,900 brands worldwide

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* According to the source, "the Consumer Reach Points (CRP) indicate the strength of a brand by tracking the number of times each brand is chosen by buyers." The metric is calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

The Ranking was made by Kantar in collaboration with Gesellschaft für Konsumforschung (GfK) in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Detailed information about the report's methodology can be found here.

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