The expert partner you can count on

Consumers more and more value “feel-good”, “guilt-free” and products they can trust. DSM’s latest market study shows that this enthusiasm for “Good Beauty” has various personal care trend expressions.

We have taken a look at the growing enthusiasm for medical beauty, and the products serving this trend, to ensure we offer customers the best skin care ingredients for non-invasive solutions.

There is evidence that doing something to nurture the skin can be beneficial, because it involves taking a little bit of time for ourselves. DSM’s latest research has found that the Mindful Beauty trend can be articulated in two types of trend expressions.

DSM’s Bi My Buddy sunscreen formulation concept was inspired by men for men. It investigates the barriers men face when buying sunscreen and offers appealing formulation concepts to overcome these.

Consumers are more likely to trust a product if packaging explains the ingredients. Our novel formulation concept features the personal care ingredients with clear information on their role, origin and quality.

Everyone needs to multi-task those days. Cosmetic formulations are now offering multiple benefits – a skin care approach that originated in Asia and is rapidly becoming popular all over the globe.

As more and more women reject imposed ideals of beauty and embrace their natural hair type, demand for gentler, more convenient beauty products ingredients is increasing.

The desire for glowing skin is always “en vogue”. DSM’s Skin Glow Day & Night formulation concept blends a variety of personal care ingredients that enable everyone to maximize the power of their skin’s beauty.

DSM's European Hair Study found that women often change their hairstyle when facing major life changes and the discovery of a new, appealing hair care product often provides the impetus to try something different.

Natural ingredients are now a priority for many facial skincare users. In line with our commitment to provide transparency, DSM has designed a simple labeling system to help customers navigate the product range.

There has been a shift in attitude – younger generations celebrate diverse perceptions of the world. DSM embraces multicultural beauty, gender fluidity and new aging in cosmetics and personal care.

Our blogger community revealed that many consumers suffer from conflicting skin care needs. There is a clear demand for customizable personal care ingredients with the flexibility to adapt to current skin requirements.

Consumer demand for hybrid make-up increases the complexity of formulations. With DSM’s decades of expertise in formulating Suncare, Skincare and Performance Ingredients, consumer expectations can be met and exceeded.

People are concerned about the impact chemicals in their cosmetic products have on their health and the condition of their skin and hair. 'Green Chemistry’ focuses on designing products and processes that minimize the use and generation of hazardous substances.

Our consumer research found that although dry skin is a major concern for most women worldwide, time pressures mean that body moisturization is often neglected.

We asked our global panel of beauty insiders for their views on skin hydration and two things became clear: holistic skin hydration is a two-way process with multiple skin care benefits.

Check out the range of skin, hair, sun and performance ingredients and formulations concept, developed to combat the visible signs of stress and/or simplify personal care regimes.

Many men forget about the scalp, when it comes to sun protection. Thanks to DSM’s novel SPF 30 hair care formulation concept, men can protect their scalp from sun damage without compromising on style.

Unable to afford and maintain 'high-maintenance' beauty routines, a growing number of consumers are shifting towards a minimalist approach to beauty and personal care products.

Detoxing the hair is just as important as detoxing the body and the skin. “Reset, revitalize, replenish” offers all the hair care ingredients required for the perfect hair detox!

Anti-aging doesn't just mean preventing wrinkles – it also means having an even skin complexion and healthy-looking skin tone. Discover our newly developed skin bioactive ingredient that deliver on both.

Anti-pollution in skin care is a major topic that’s set to become ever more relevant in the near future. We asked our blogger community about it, and it became clear, prevention is better than cure.

We shore up resilience in-the-moment with beauty and personal care products that help to shake off stress, encourage a sense of calm and promote recovery.

Blue light from the visible sun light as well as electronic devices, has the potential to cause damage to facial skin. Read more

Skin sensitivity and its symptoms are now a top skincare concern among consumers globally. With so many consumers suffering of skin sensitivity there is a clear need for new, targeted personal care solutions.

Male grooming’ has expanded in recent years in the personal care industry since it has been more acceptable for men to openly use and discuss cosmetic products to help them look their best.

The skin microbiome is increasingly thought to be the key to enhancing skin appearance. By combining our expertise in microbiology and epidermal science, we create new innovative skin microbiome personal care solutions.

A new trend in hair care is taking shape -‘Skinification’. This trend reveals the growing influence of skin care habits on hair and scalp care needs, particularly when it comes to personal care ingredients.

When it comes to cosmetic ingredients, many Muslim women and men are looking for products that respect their faith. As part of our commitment to inclusion the majority of DSM’s personal care portfolio is now certified as halal.

Consumers want high-quality cosmetics products that work, and they want to feel good about the choices they make. From vegan, to sustainably sourced and organic beauty ingredients, people look for brands matching their values.