73,000 5-star reviews
clean, science-backed ingredients
how it works
the customization process
your hair deserves all of the exclusives
- Get 20% off your first large shampoo + conditioner set
- Free shipping as always!
- EXTRA customization
- Exclusive access to launches + deals
- Product testing (be the first!)
- Maximum flexibility: access to large and small sizes + single bottles
read
F.Y.I. is the source for self care education + inspiration, and shared voices + stories.