Europe Beauty and Personal Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Europe Beauty And Personal Care Products Market is segmented by Personal Care Products (Hair Care Products, Facial Care Products, Shower Gels, Oral Care, Men's Grooming Products, and Deodorants and Antiperspirants); by Cosmetics/Make-up Products (Facial Cosmetics, Eye Cosmetic Products, Lip and Nail Make-up Products, Hair styling and coloring products); by Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, Others); By Category (Mass Products and Premium Products) & by Geography

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Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 2.6 %
Largest Segment: Skin Care

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Market Overview

Europe Beauty and Personal Care Products Market is projected to grow at a CAGR of 2.6% during the forecast period of (2020-2025)

  • In Europe, about 72% of consumers across all age brackets use beauty and personal care products as they strongly believe it is the key to maintain a healthy and hygienic life. The consumer behavior towards maintaining a quality life makes Europe a potential market for new innovations and launches in the beauty and personal care market. 
  • Moreover, the increasing demand for natural ingredients and the growing consumer base that cares about raw-material composition, especially in the European regions, the key players in the beauty and personal care products market consider opportunistic for higher brand penetration.

 

Scope of the Report

Europe Beauty And Personal Care Products Market is segmented by Personal Care Products (Hair Care Products, Facial Care Products, Shower Gels, Oral Care, Men's Grooming Products, and Deodorants and Antiperspirants);  by Cosmetics/Make-up Products (Facial Cosmetics, Eye Cosmetic Products, Lip and Nail Make-up Products, Hair styling and coloring products); by Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, Others); By Category (Mass Products and Premium Products) & by Geography

Personal Care Products
Hair Care Products
Shampoo
Conditioners
Hair Oil
Others
Skin Care Products
Facial Care Products
Body Care Products
Lip Care Products
Bath and Shower
Shower Gels
Soaps
Bath Salts
Bathing Accessories
Others
Oral Care
Toothbrushes and Replacements
Toothpaste
Mouthwashes and Rinses
Others
Men's Grooming Products
Deodrants and Antiperspirants
Cosmetics/Make-up Products
Facial Cosmetics
Eye Cosmetic Products
Lip and Nail Make-up Products
Hair styling and colouring products
Distribution Channel
Specialist Retail Stores
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels
Others
By Category
Mass Products
Premium Products
Geography
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe

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Key Market Trends

Hair Care is the Fastest Growing Segment

The demand for natural ingredients has been quite evident in the hair care market, and this has led to a majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. In the wake of its impressive success across the United States and Canada, the direct sales company plans to offer its line of high-end, naturally-based products across Europe. It is one of the major consumers of hair care products owing to which, the market is being positively impacted on a global scale associated with specialty stores. Moreover, the advent of hair-glaze products for home use, that are a perfect alternative to expensive services, are expected to stimulate the demand for hair glaze.

Germany has the Highest consumption Value for Beauty and Personal Care Products

In Europe, Germany’s per capita annual spending on cosmetics is relatively high at EUR 153/year, with high interest in premium cosmetics. Despite the increasing maturity and competition of the market in Germany, product launches and product innovations are expected to drive the sales in the country. Manufacturers focus on specific consumers’ groups’ products such as anti-aging products and men’s grooming products has also contributed to the success of the market in this country. Many prestigious brands in Germany have strengthened their position by acquiring smaller companies, thus driving the market.

Competitive Landscape

The major players in Europe beauty and Personal care market include Loreal, Unilever, Procter & Gamble, Beiersdorf AG, Coty Deutschland GmbH and others. The product launches with multifunctional properties under each segment is one of the major strategy followed by the companies in the region. The global giants are expanding their distribution by launching their products on various online portals so as to increase their consumer base. The major players are acquiring small firms so as to consolidate their position in the market. 

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Personal Care Products

      1. 5.1.1 Hair Care Products

        1. 5.1.1.1 Shampoo

        2. 5.1.1.2 Conditioners

        3. 5.1.1.3 Hair Oil

        4. 5.1.1.4 Others

        5. 5.1.1.5 Skin Care Products

      2. 5.1.2 Facial Care Products

        1. 5.1.2.1 Body Care Products

        2. 5.1.2.2 Lip Care Products

        3. 5.1.2.3 Bath and Shower

      3. 5.1.3 Shower Gels

        1. 5.1.3.1 Soaps

        2. 5.1.3.2 Bath Salts

        3. 5.1.3.3 Bathing Accessories

        4. 5.1.3.4 Others

      4. 5.1.4 Oral Care

        1. 5.1.4.1 Toothbrushes and Replacements

        2. 5.1.4.2 Toothpaste

        3. 5.1.4.3 Mouthwashes and Rinses

        4. 5.1.4.4 Others

      5. 5.1.5 Men's Grooming Products

      6. 5.1.6 Deodrants and Antiperspirants

    2. 5.2 Cosmetics/Make-up Products

      1. 5.2.1 Facial Cosmetics

      2. 5.2.2 Eye Cosmetic Products

      3. 5.2.3 Lip and Nail Make-up Products

      4. 5.2.4 Hair styling and colouring products

    3. 5.3 Distribution Channel

      1. 5.3.1 Specialist Retail Stores

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Pharmacies/Drug Stores

      5. 5.3.5 Online Retail Channels

      6. 5.3.6 Others

    4. 5.4 By Category

      1. 5.4.1 Mass Products

      2. 5.4.2 Premium Products

    5. 5.5 Geography

      1. 5.5.1 Europe

        1. 5.5.1.1 Spain

        2. 5.5.1.2 United Kingdom

        3. 5.5.1.3 Germany

        4. 5.5.1.4 France

        5. 5.5.1.5 Italy

        6. 5.5.1.6 Russia

        7. 5.5.1.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal S.A.

      2. 6.4.2 Unilever

      3. 6.4.3 Procter & Gamble Co

      4. 6.4.4 Avon Products Inc.

      5. 6.4.5 Estee Lauder Companies Inc.

      6. 6.4.6 Beiersdorf AG

      7. 6.4.7 Revlon, Inc.

      8. 6.4.8 Shiseido Company, Limited

      5. *List Not Exhaustive

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Europe Beauty and Personal Care Products Market market is studied from 2016 - 2026.

The Europe Beauty and Personal Care Products Market is growing at a CAGR of 2.6% over the next 5 years.

The Europe Beauty and Personal Care Products Market is valued at Skin Care in 2026.

Avon Products, Inc., L'Oréal S.A., Procter & Gamble Co, Unilever PLC are the major companies operating in Europe Beauty and Personal Care Products Market.

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