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We have a NEW Cruelty-Free Brand Directory! Now you can search by brand name + narrow down your search to find the best cruelty-free and ethical brands to support with our advanced search filters! View Our New A-Z Brand Directory →

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About this Cruelty-Free Brand List

A list of cruelty-free brands that are ethical elephant verified which means we have vetted each company to confirm their animal testing policy and cruelty-free status. In order to be included on this list, each brand has met all of the criteria on our Cruelty-Free Checklist.

Brands marked as Vegan! mean that the brand only carries vegan products that do not contain any animal ingredients (including makeup brushes and lashes) and is a 100% vegan brand. If you want to support only 100% vegan beauty brands, check out this list here instead.

Please note this cruelty-free brand list does include cruelty-free brands that are owned by a parent company that tests on animals. Although we have verified these brands as being cruelty-free, some CF consumers may choose not to buy from these brands as they feel their purchases may be indirectly supporting their parent companies. We’ve noted which brands are owned by a non-cruelty-free parent company next to the brand name.

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