Beauty and Personal Care

Dermocosmetics benefited from COVID-19-induced consumer desire for safety, transparency and science. Active consumer digital engagement and strong e-commerce presence are key pillars that help sustain growth. Genderless positioning and emphasis on…

Aided by its diverse portfolio, L’Oréal remains the leading player in beauty and personal care globally. Its strong presence in China and its fast-growing dermocosmetics segment enabled the company to maintain market momentum in 2020. Going forward,…

Unilever gained share in beauty and personal care in 2020, owing to its strong offering in mass and core products. A continued focus on its Prestige division offers opportunities to grow, with premium beauty and personal care forecast to perform…

Sun care sales in 2020 dropped significantly due to travel restrictions and substantially reduced trips and holiday demand. In addition to limited demand, trading down also led to a decline in value sales: consumers attempted to reduce their spending…

Overall, skin care demand in Germany remained resilient amidst the pandemic in 2020. In fact, the pandemic has benefited the demand for certain skin care products due to home seclusion and subsequent self-care routines. Additionally, hand care…

In 2020, discretionary beauty, as offered by fragrances, colour cosmetics, and high-end skin care, witnessed current value sales declines. The category particularly suffered from the COVID-19 outbreak as lower consumer confidence, home seclusion and…

The impact of the pandemic on oral care was rather limited compared to many other categories within beauty and personal care in 2020. Nevertheless, there were some nuances in specific products with the development of the pandemic and as information…

Throughout 2020, social isolation became the norm, with home seclusion a pandemic-induced reality. Thus, as a higher proportion of men in Germany worked from home or had less interaction with others, a relaxed approach to grooming and one’s…

During 2020, the financial concerns of many German consumers generally benefited demand for mass products including within beauty and personal care, where consumers prioritised essentials and focused on personal care categories such as bath and…

2020 featured mixed dynamics within hair care in Germany. While consumers maintained basic hygiene routines including using standard shampoos, on the negative side, they were forced to practice social isolation and were restricted to frequent…

As a result of home seclusion during the pandemic, fragrances was particularly hard hit in 2020. Use of fragrances strongly correlates with daily activities away from home. Due to social distancing measures, lack of social gatherings and remote…

Depilatories was already a very mature category in Germany, but the pandemic reduced demand for these products in 2020 due to significantly limiting socialising and the mobility of the German population. The closure of gyms and swimming pools in…

The pandemic and resulting lockdowns in 2020 led to a significant reduction in consumption of deodorants in Germany. While other personal care categories appeared to benefit from a level of stockpiling, deodorants emerged as less of a priority for…

The pandemic has led to drastic loss of value for colour cosmetics in Germany, with the category experiencing double-digit declines in 2020. Home seclusion, less time spent in the workplace or at school, and limited socialising reduced the need and…

Beauty and personal care was one of the industries in Germany to experience the negative impact of the pandemic in 2020, resulting in overall single-digit declines in current value terms. The negative impact of COVID-19 was strongly felt in…

With the emergence and rapid development of COVID-19 in Germany, local consumers adopted more stringent hygiene routines in an attempt to control the spread of the virus. German consumers are generally fastidious in their approach to hygiene, but…

The pandemic overall has had little impact on demand for baby and child-specific products in German in 2020, with the category experiencing marginally slower current value growth. The early days of lockdown resulted in some stockpiling as parents…

Increased hygiene awareness boosted sales of hand sanitisers in 2020 and higher consumption levels will remain post-pandemic. As consumers incorporate hand sanitisers into their daily routines, they become more demanding. Functional benefits,…

Beauty personalisation is gaining ground, supported by the rise of digitalisation and technological advances, and consumers are willing to pay more for the inclusivity, high efficacy and at-home wellness and experience it offers. However, their…

Asia Pacific was the largest engine of growth for the beauty and personal care industry in 2020 when compared to other regions. It was also the first region to enter a recovery phase after COVID-19 and is expected to see the fastest economic growth…