Function of Beauty
Introducing Function of Beauty
Customize your hair care. New & only at Target
Hair care as unique as you
Be your own chemist & choose one or more boosters to meet your unique hair goals.
Priced right Get the full collection for under $30—a great value for custom hair care.
Personalized 1000s of formulations, only one that’s right for you.
Exclusive This special assortment is available only at Target.
Clean Made with ingredients that meet our standard for clean beauty.
Here’s how it works:
Step 1
Choose a shampoo + conditioner base for your unique hair type.
Step 2
Select up to 3 booster shots to meet your unique hair goals.
Step 3
Pour one booster shot from each box into your shampoo & the other into your conditioner.
Step 4
Shake vigorously for 15 seconds & say hello to custom hair care.
Build your hair profile
You decide what goes into your formula
& what you get out of it.
Step 1: Select your hair type
Choose a shampoo & conditioner base that best reflects your natural hair texture.
Step 2: Choose your hair goals
Mix up to 3 booster pods into your shampoo & conditioner to get the solutions your hair needs. Explore all 10 boosters
Not sure where to start?
Choose a ready-made collection of products recommended for your hair type.